Innovation In Motion: Successful Household Product Marketers Turn Backs On Recession
Happi (Household and Personal Products Industry)
April 1, 2010

As the economy improves and consumers return to store aisles, they’ll notice that the landscape has changed with new products from companies that weren’t afraid to spend money to roll out innovative ideas in a wide range of categories from personal care to household cleaning products. If you’re innovating you’re winning, explained Ken Wasik, managing director/investment banker focused on consumer products and services, at Stephens Inc.’s New York office. And nobody innovates better than Procter & Gamble these days, according to Wasik. “P&G is taking everybody’s lunch. They’re making a huge land grab by being aggressive while everyone else is retrenching.”

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