PB Holdco, LLC (Pure Barre)
5/1/2015 4:00:00 PM
On May 1, 2015, Catterton Partners, Inc. (“Catterton”), announced a significant growth capital investment in PB HoldCo, LLC (“Pure Barre”).
WJ Partners, which made an initial equity investment in Pure Barre in 2012, will remain an investor.
Since investing, WJ Partners worked to establish Pure Barre as the market leader in the barre segment by growing the business from 100 studios to over 300 studios.
The strategy included building out a professional management team, upgrading Pure Barre’s infrastructure, adding critical franchisee support functions, demonstrating portability of the model and working closely with the highly passionate franchisee base to ensure long-term success.
Catterton’s investment will be used to support Pure Barre’s continued expansion across the U.S. and internationally to capitalize on rapidly growing consumer participation in barre.
Stephens Inc. served as an advisor to Pure Barre.