Greg Gordon, Stephens Managing Director, chats with Justin Hayashi, CEO of New Engen, a dynamic digital marketing agency based in Seattle. Justin shares the story of New Engen’s evolution from a software startup to an agency, spurred largely by client needs. Following their 2021 partnership with private equity firm Insignia Capital, New Engen has acquired the influencer agency Acorn and affiliate agency LT Partners. Justin emphasizes the importance of cultural alignment, leadership motivations, and capability sets within their successful acquisitions. New Engen is a wonderful case study of operational excellence in tandem with a successful private equity partnership.
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