Financial Advisor
Direct Digital Holdings, LLC
Debt Capital Markets
Senior Secured Term Loan & Delayed Draw Facility
Transaction Details
- On December 3, 2021, Direct Digital Holdings, LLC (the “Company”), closed on a new Senior Secured Term Loan and Delayed Draw Facility
- Direct Digital Holdings and its operating subsidiaries provide programmatic advertising technology, data-driven campaign optimization and other solutions to underserved middle market and multi-cultural advertisers and publishers, on both the buy-side and sell-side of the digital advertising ecosystem
- Net proceeds will be used to refinance existing credit facilities and redeem preferred equity shares
- The new debt facility will significantly reduce the Company’s cost of debt and provide growth capital for potential future acquisitions
About the company
Direct Digital Holdings, LLC
Direct Digital Holdings is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The Company manages over 56,000 clients, generating over 44 billion impressions per month across display, CTV, in-app, and other media channels www.directdigitalholdings.com.
Sources: Company Provided and Publicly Available Information
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