Living Direct, Inc. | Stephens

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Financial Advisor

Living Direct, Inc.

Value Not Disclosed 10/09/2015 Consumer Products & Retail Complete
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Transaction Details

  • On October 9, 2015,, a business unit of British plumbing and heating products retailer and distributor Wolseley plc, completed the acquisition of small appliances and web-only merchant Living Direct Inc.
  • generated annual web sales of $525 million in 2014
  • Wolseley acquired for an undisclosed price in 2011
  • Living Direct adds more niche products to’s portfolio of e-commerce sites, such as
  • The acquisition also helps compete more effectively against bigger omnichannel hardware and home improvement retailers including The Home Depot and Lowe’s
  • Living Direct has an online inventory of 7,000 SKUs, including private-label products
  • Stephens Inc. served as Financial Advisor to Living Direct, Inc. in the transaction

About the company

Living Direct, Inc.

Headquartered in Austin, TX, Living Direct operates as an online retailer of specialty appliances and outdoor patio furniture. The Company specializes in consumer appliances, indoor air quality products, and lawn and garden furniture. Living Direct was formerly known as Richlund Ventures. The Company was founded in 1999., Inc.

Headquartered in Chico, CA, operates as an online home improvement retailer in the United States. The company sells home improvement products with a focus on faucets, plumbing, lighting, hardware, and appliances. was formerly known as Improvement Direct and changed its name to in 2010. The Company was founded in 2000 and operates as a subsidiary of Wolseley plc.